Welcome to SB Media Promotions

Optical Assistant

The Optical Assistant is your desk reference to the price lists used within the Optometric industry. As an independent entity, SB Media Promotions is recognised by the Profession and Medical Aid industry as the provider of a fair Guideline Tariff.

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Electronic Marketing

We do electronic marketing in the form of SMS and email campaigns for various businesses and professional practices. One of our marketing initiatives is a comprehensive package which has been designed for the optometric profession.

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SpexPal is an eyewear insurance product designed to encourage patient loyalty. It covers the replacement of a pair of spectacles in case of loss or breakage. In the event of a claim, the patient comes back to the optometry practice.

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What's New


The CPD articles and tests for Volume 42 of The Optical Assistant have been released and are now available online.